“The key to a successful business is long-term planning, which is not based only on profits, but on sustainable growth. Eco projects are the new essential element,” said Ventsislav Georgiev, Chairman of the Board of Directors of Bella Bulgaria.
Bella Bulgaria is the leading organisation in the FMCG sector in the country. The company employs 3,500 people and reached a turnover of l130 million in 2009. Creator of the No 1 food brand in Bulgaria and awarded with the Best Company prize by the European Business Assembly, Oxford, Bella Bulgaria has strengthened its image of an innovative partner, seeking for new challenges. The latest international recognition of a global business comes from Madrid with the company’s admission to the Trade Leaders Club.
Bella Bulgaria owns nine manufacturing facilities, specialised in meat and milk processing, oil and fats, agricultural products processing and pastries, operating with the most powerful and sophisticated machinery equipment. High-tech monitoring of the processes is applied in each of them, since the company has implemented a system for quality management ISO 9001:2000 and IFS. The information flow is managed by a modern ERP system by the world renowned supplier Oracle.
Due to an excellent business strategy, implementation of the world’s know-how in various fields of the activity and the company’s financial stability, Bella Bulgaria is acknowledged with one of the highest credit ratings in the country and abroad. The company’s image as an ethical and socially responsible organisation is an additional guarantee for success in any business operation.
Bella is a key player on the Bulgarian market. The company covers directly, with its own distribution network, more than 12,000 outlets and all retail chains in the country. It also covers most of the A.F.H. (away from home) business.
Bella Bulgaria is an official partner of Danish Crown and distributes Hochland and Miltex in Bulgaria. The company has developed its own subsidiary in Romania and plans entrance on the Greek market. Currently it exports to the US, Australia, Spain, Turkey, Slovenia, Greece, Dubai, etc.
An important part of Bella Bulgaria’s structure is Fresh Logic, its Logistics Center, which is the biggest one of its kind on the Balkans, with capacity to handle loads equal to approximately 30% of the total volume of chilled and frozen food products distribution in the country.
Social responsibility is the trademark of Bella Bulgaria. The company is well known for various social activities which have earned respect and appreciation both from its customers and the governing authorities. Bella continuously constructs playgrounds throughout the country and supports the reforestation of burnt forests in the Rhodope Mountains.
To preserve natural balance, the company implements clean production technologies, including construction of treatment plants, utilisation of biomass from agriculture and search for alternative energy from renewable sources. The corporate vision and the shareholders’ strong intentions for continuous growth make Bella Bulgaria the undisputable best business partner in the country.
Bella Bulgaria
37 Nestor Abadzhiev Str., Plovdiv 4023
Republic of Bulgaria, P.O. Box 57
Tel.: +359 (0) 32 606 303, Fax: +359 (0) 32 606 444
[email protected]
www.bella.bg