Long-Term Investor Committed to Romania’s Future

Baumit has made a long-term commitment to Romania. Since it was launched in 1995, the enterprise, which is part of Austrian Schmid Industrie Holding, has invested in cutting-edge manufacturing facilities, created jobs and trained local workers in Romania. Baumit also plays a key role in bringing new technologies and practices to the Romanian market. Far from entering Romania for quick profits, Baumit is in the country to stay.

CEO Laurentiu Lupusor explains, “Schmid Industrie is involved in the production and distribution of construction materials throughout the EU and beyond and has manufacturing facilities in many countries. The group initially traded imported products in Romania and then we developed our own manufacturing facilities here. We now have three plants in Romania as well as a national distribution network.” Baumit is the market leader in its sector in Romania.

Bringing long-term benefits to Romania

Baumit is also a benchmark in practices which will help Romania’s business sector survive the European economic recession. Laurentiu Lupusor says, “In the 18 years that I have been running the company, we have been constantly analyzing the market and trends in order to adapt to evolving conditions. Baumit is the Romanian leader because of its flexibility and extensive European and international expertise. We have also brought high-quality building-materials solutions to Romania’s construction projects, from private homes to major developments, and we have trained a generation of local professionals.”

Through its success in Romania even during the recession, Baumit demonstrates to the international investment community that Romania is a market with potential. Laurentiu Lupusor points out, “Baumit showed that a foreign investment in Romania can be profitable and other companies have followed our lead.”

One of Baumit’s innovations in the Romanian market is thermal insulation of buildings and the company is promoting not only this product but also its proper use. “Baumit is a trend-setter and we are trying to educate the market through our own activities, publications and interaction with local decision-makers. We promote using high-quality products in the right ways,” Laurentiu Lupusor says.

Laurentiu Lupusor urges international investors to take a closer look at Romania’s high-potential opportunities. He concludes, “Romania offers well educated and qualified people who master their skills and are willing to put a lot of energy into projects. Romania also has a large consumer market and can easily serve as a bridge to markets in the Middle East and beyond.”