Top-Quality Fitness Clubs for Individuals and Corporate Customers

World Class has brought the international fitness experience to the Romanian market. CEO Mikael Fredholm explains that World Class began when a Swedish former body builder opened a fitness centre in the five-star Marriott Bucharest and later in the Radisson.

Initially focusing on premium services for a high-end market, World Class has expanded its offerings. Mikael Fredholm points out, “Our goal is to spread fitness in Romania and transform the lifestyle of Romanians, so we knew we needed to collaborate with the corporate sector. Nine years ago, corporate wellness programmes were unheard of in Romania, but we established a wellness program with Comex and then our corporate market really took off.” World Class is eager to serve the corporate market by offering customised wellness programmes and services to businesses in Romania. World Class plans to launch their P4H Program at the end of this year. P4H is a corporate wellness program that allows employees to use a phone application and interact with fellow employees on their level of activity.

Bringing fitness services to everyone

Continuing to expand, World Class began to open new fitness centres for a wider demographic. Mikael Fredholm says, “We took the concept of big premium clubs with pools and spas and offered these services at an affordable price, and the response from the market is unbelievably strong.” World Class’s biggest message is that anyone can find a club or package that fits their budget. They have different prices for different services and clubs in different areas.

Most of World Class customers think of their club as a social gathering place as well as a fitness club. Mikael Fredholm says, “Our mission statement is to be the third place in people’s lives to spend quality time, after their workplace and homes.”

World Class focuses on educating the population on fitness and healthy living, with the ambition of promoting active and healthy living in Romania. From big cycling marathons in the squares of Bucharest, to marathons, and seminars around the city, World Class has begun to make its mark on Romania and the lifestyle of the population. Mikael Fredholm adds, “Our dedicated staff members have made World Class a success.”

World Class now has 11 fitness clubs and aims to have 25 by 2017. Mikael Fredholm concludes, “We will open a premium club in Bucharest with a maximum of 1,500 members, but most of our business will come from mainstream clubs all over the country. Fitness clubs are still seen in Romania as an unaffordable luxury, and we want to change this. World Class believes that fitness is for everyone.”