Commercial Bank with 17 Years of Presence in Bulgaria

ING Bulgaria, part of the global ING Bank N.V. headquartered in The Netherlands, has built up a loyal customer following. ING started its banking operation in Bulgaria in 1994, launched pension activities there in 2001, and began to offer life insurance in 2006. The goal of ING Bulgaria is footed on the global ING’s strategy to become the preferred bank for its customers.

Arkadiy Gerasenko, CEO, explains that ING Bulgaria has been growing rapidly thanks to its stellar reputation for customer service. He says, “In financial services, everything centres on people and confidence. Only by acting with professionalism and integrity as well as behaving with prudence and skill, can we maintain stakeholders’ trust. Customer centricity is key to the way we do business.”