“One-stop-shop” for Individual and Corporate Automotive Needs

As a leader in the Romanian automotive industry, New Kopel Group is the only company which simultaneously offers operational leasing, fleet management and rent-a-car. A subsidiary of Shlomo Group from Israel, the company entered the Romanian market in 2005 and immediately became one of the key groups in the automotive industry. In 2006, New Kopel Group became the exclusive licensee of SIXT Rent a Car, which is one of the largest international providers of rent-a-car, with 3,500 locations in 180 countries worldwide.

Proud of the company’s €30 million turnover in 2016, Chairman Hezi Shayb points out that New Kopel Group is unique since it operates as “one-stop-shop” where customers can find anything related to their needs. “Aiming to make everything simple, we created five business units which operate in synergy: operational leasing, rent-a-car, second hand cars sales, service centre and car dealership. This enables us to provide solutions for everything people want or need”, he emphasizes.

Tailor made offers and 24-hours support

One of the pillars of the group’s business is operational leasing. The operational leasing market in Romania is low compared to western countries; however the industry observed a double digit growth in the past three years. An important part of this market increase comes from small and medium companies. New Kopel Group strategy follows this trend and offers SMEs the advantages enjoyed by large corporations: contractual terms, customer service and applied solutions.

While most of the group’s leasing business is with corporate customers, its car-hire business is mainly used by executive travellers. The company offers cars for a rental rate from €9.99/day during weekends, which helps increase the volume of tourists. Additionally, for those corporate clients who are not confident enough to commit to a lease, New Kopel Group allows them to start with a short-term rental and, within a given time, convert this into an operational lease contract, service that is perfectly suitable for Start Ups, SME’s and projects.

Another important pillar for New Kopel Group is the retail division for new and used cars. “In 2015 we increased our operational leasing portfolio by more than 20%; our car rental division by 24% and our car retail by 40%. 2016 looks even better”, Hezi Shayb emphasizes. “We really offer an added value to our clients. Our tailored made offers are set to fit their demands”, he adds.

With a strong leadership of talented managers, New Kopel Group offers full support and service and has a call centre which operates 24 hours/day. “Our strongest point is our service”, Hezi Shayb concludes.

By upholding to their motto “Always Yes”, New Kopel Group aims to bring added value to the Romanian market by being customer-orientated, honest, flexible and fast. The company’s top priority is to have mutually beneficial, long-term relationships with their partners, suppliers and customers.