Healthy Food and a Healthy Business

The Aaylex Group has been providing top-quality chicken products for over two decades and demonstrating the potential of Romania’s food sector. The company sells around 5,000 tonnes of its popular Coco Rico brand of chicken products every month.

The group exports Coco Rico chicken to the Netherlands, Germany, Italy, France, Greece, Macedonia, Slovakia, Malta, the UK, Cyprus, Bosnia and Albania. In Romania, Coco Rico products are sold in special Coco Rico shops and through major retail chains, including Carrefour, Metro, Selgros, Kaufland, Mega Image, RealCora, KFC, Auchan and others.

Coco Rico products meet all EU food standards and stand out for their exceptional quality. All chickens that will become Coco Rico poultry products are raised humanly and fed with a mix of grains and soya mills. The chickens are never given growth hormones and the meat is never injected with water, saline solutions or other additives. To maintain the quality of its chicken, the Aaylex Group uses only top breeds and employs Tony Marangos, an internationally known nutritionist, as a consultant. 

In addition, every stage of the Aaylex Group’s production process, from breeding and hatching chicks to distributing meat, is controlled rigorously to ensure natural, tasty and healthy products. Coco Rico chicken has obtained all necessary international quality certifications, including ISO 9001/2000 and ISO 22 000, and Aaylex implemented the HACCP system of quality management in 2007.

Commitment to quality and the environment

Now with almost 2,000 employees, including 900 in the company’s new slaughterhouse, the Aaylex Group is a major employer in Romania. The company sells fresh meat rather than frozen, employing state-of-the-art packaging and distribution to ensure a longer shelf life without compromising quality and food safety. The group has two cold-storage facilities (in Buzau and Bucharest) with a total capacity of 1,000 tonnes and operates its own fleet of transport vehicles. The Aaylex Group’s production facility is environmentally friendly; in fact, it is the only bio-gas chicken waste processing plant in Europe.

The Aaylex Group is a benchmark in Romania’s private sector. It has followed a policy of reinvesting its profits and has invested around €70 million in chicken farms, a new slaughterhouse and other projects to ensure sustainable growth. Aaylex Group’s Management explains the company’s strategy which is to continue to grow. They highlight the importance of Romania’s numerous natural resources and hard working people. The company is open to partners who share its commitment to the highest standards of quality in food products.